TRADE
SHOW
COLLECTIVE
Comprehensive Trade Show
Marketing Support Service
Industry Experts
Collaborate
Maximize Your Trade Show Investment
Trade shows provide a unique opportunity for companies to showcase their brand, products, and people. They are a wonderful way to connect with industry leaders, potential clients, and key influencers all in one place.
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Why Choose The Trade Show Collective?
The Trade Show Collective was formed to help companies maximize their investment by helping them stand out from hundreds of other companies at a trade show with effective marketing and communication strategies. We tap into our collective years of industry marketing experience to bring effective marketing strategies and tactics coupled with seamless execution.
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Our Expertise
Whether you are a first-time exhibitor or an established company with a list of trade show activities, we help bring an aerial view of the industry, the trade show, and current marketing trends to help you cut through the industry noise and reach your target audience.
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Supplemental Services
Designed to supplement existing marketing departments and PR support, The Trade Show Collective provides a selection of services to help smooth the trade show experience to help companies realize a return on investment on their presence at a trade show.
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Our Services
Pre-Show Activity
Media Relations
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Messaging
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Strategy
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Press release writing and placement
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Award entries
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Client/prospect communications
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Email blasts
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Social media
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Lead gen and meeting facilitation
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Demo coaching
Exhibitor Logistics
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Event project management plan
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Vendor sourcing and management
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Stand build management
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Supplier management
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Travel and accommodation booking
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Restaurant bookings
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Panel sessions on stand - preparation
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Event Management
(Customer/Dealer/Staff events)
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Venue sourcing
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AV management
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Marketing to attract delegates
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Landing page creation
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Event registration and guest list management
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Support with moderation
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On event support including registration and room set up
Brand Amplification
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Speaking opportunities
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Fringe event attendance/support/sponsorship
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Other opportunities such as video interviews
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Media buying in trade press (advertising, e-blasts, banner ads etc)
Research
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Thought leadership reports
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Market positioning analyses
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Brand research studies
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Insight-driven events
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Event content consulting services
Non-Exhibitor Support
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Secure and co-ordinate Meeting space
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Boat hire
At Show Support
Media Relations/Marketing Support
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Face-to-face briefings on stand or lounge
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Customer parties/networking events at the show
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Social media campaign at the show
Event Logistics
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Trade show stand training
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Trade show staff
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Lead capture
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Catering management
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Customer panel sessions on and off stand
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Filming and Photography
Post Show Support
Media Relations/Marketing
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Post-show follow-up and reporting
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Summaries of meeting and follow-up opportunities
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Social media campaign post-show
Lead Management
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Creation of follow-up email blast
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CRM sales leads management
The Team
With a wealth of knowledge and experience in marketing companies at various industry trade shows, Ben Davenport, Lisa Collins and Clare Plaisted have united to help exhibitors tap into their knowledge and networks.
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